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Philips Launches Semiconductor Industry's First Single Chip For LCD TV
The TDA15500 Provides Highly Integrated and Cost-Effective
Support for the Low-End LCD Global Television Market
SAN JOSE, Calif.—(BUSINESS WIRE)—Feb. 2, 2004—
Royal Philips Electronics (NYSE:PHG)(AEX:PHI) today announced the
launch of its TDA15500 single chip solution for low-end LCD (Liquid
Crystal Display) TV sets. The TDA15500 is the first single system chip
solution that provides manufacturers of LCD TV sets features such as
video decoding, picture improvement, de-interlacing and scaling, sound
entertainment and a microcontroller with teletext. The technology
behind the TDA15500 is derived from Philips' Ultimate-One-Chip (UOC)
third generation solution and Philips' scaler expertise. The high
integration level of the single chip and the solution's resulting
lower cost enable manufacturers, with the help of a reference design,
to compete effectively and offer affordable LCD television sets to the
Connected Consumer.
With the booming flat panel display and LCD TV market, we are
witnessing unprecedented changes in the world of television. According
to Strategy Analytics, the LCD market is likely to reach 32 million
units by 2008 on a quantum basis, approximately 7 times the figure
expected for 2003. Small and medium sized displays currently dominate
the market, but the 30"+ segment will grow rapidly from 2005 onwards.
Due to Philips' commitment to developing state-of-the-art chip
technology for the LCD TV market, Philips is ahead of the industry in
developing single chip solutions such as the TDA15500 which will help
drive the adoption of LCD TV.
"With Philips' proven and extensive knowledge in the television
arena, its semiconductor division is a leader in developing single
chip technology," said David Mercer, VP and Principal Analyst at
Strategy Analytics. "Single chip solutions such as Philips' TDA15500
will help drive growth in the low-end LCD market as the technology
will allow more manufacturers to bring affordable LCD TV sets to
market."
"Our latest single chip system solution revolutionizes the LCD TV
industry and we are the first to the market with such a single chip,"
said Jos Klippert, marketing director for LCD TV solutions at Philips
Semiconductors. "The TDA15500 is a low cost, single chip
implementation in an easy to use reference design that gives our
customers the possibility to build competitive LCD TVs with fast time
to market in a highly competitive marketplace -- whilst also providing
our customers with the flexibility to differentiate themselves from
other market players."
Containing the field proven and truly global video decoding from
Philips' UOC family, the TDA15500 offers customers a way for a smooth
implementation of LCD TV solution. The single chip also contains an
on-chip microcontroller that permits the full implementation of LCD TV
systems with a minimum number of external components. Integrating the
video decoding capabilities developed in the UOC family with advanced
de-interlacing features allows for this easy implementation of the
LCD-TV solution and gives customers rapid time to market. The system
inherits the software environment already established in fifty percent
of TV sets produced worldwide based on the Philips GTV reference
software. In addition, by integrating this single chip into LCD
television sets, manufacturers will gain a serious competitive
advantage in the low-end market, drive costs down in the LCD TV market
in general and ultimately provide end consumers with LCD TV sets that
they can afford, hence paving the way for mass adoption of LCD
television.
Pricing and Availability
The TDA15500 solution is priced starting at under US $12 for
volume quantities. Product sampling will begin in Q2 2004 with mass
production expected to commence in Q4 2004.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's
biggest electronics companies and Europe's largest, with sales of
$30.1 billion (EUR 31.8 billion) in 2002. It is a global leader in
color television sets, lighting, electric shavers, medical diagnostic
imaging and patient monitoring, and one-chip TV products. Its 166,500
employees in more than 60 countries are active in the areas of
lighting, consumer electronics, domestic appliances, semiconductors,
and medical systems. Philips is quoted on the NYSE (symbol: PHG),
Frankfurt, Amsterdam and other stock exchanges. News from Philips is
located at: www.semiconductors.philips.com.
Contact:
Royal Philips Electronics
Marijke Sas (Europe), +31 40 272 20 91
Marijke.Sas@philips.com
Paul Morrison (USA), 408-474-5065
Paul.Morrison@philips.com
Robyn Kao (Asia Pacific), +886 2 3789 2821
Robyn.Kao@philips.com
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